My personal project last week was to think of why brilliant people are not always successful. Over the years, I have had ample opportunities to meet people of all walks of life. I have seen some very smart people from high school go on and succeed in college and in their current careers, but I also know people who I have considered to be truly brilliant, fail miserably to get promoted or even have a good relationship. When it is all said and done, are you remembered for your brilliance or are you remembered more for your attitude than anything else? It seems we defer to so called experts in the media all the time, yet I find myself paying very little attention to anyone if they lack charm or are too abrasive from the get go. While book smarts are important, one can’t discount personality from the equation.
All of this adds up to two words I’m sure English teachers say all the time: effective communication. If you sound like you do not know what you are talking about, people will think you are an idiot, and if you sound too smart and talk over people’s heads, then you still are not communicating well. You need to know your audience and you need to charm them. It seems that people are not interested in rewarding hard work and dedication, they are more interested in complimentary personalities. It’s not what you say, it’s how you say it.